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Signed in as:
filler@godaddy.com
"If your business depends on you, you don’t own a business – you have a job!”
Differentiation & Alignment
• Your Mission Statement and your Life’s Purpose don’t need to be the same but
they need to share the same DNA – they both need to be congruent to your values.
Beliefs
• Every business/organization is a living organism and subject to the same
evolutionary forces – as such epi-genetic/ecological fitness is the aim of the game
Ethos & Approach
• This is rooted in my beliefs about Eudaimonia - how to flourish, by overcoming an implicit
gestalt of fear and seeding a gestalt of health
Value Proposition
[clarified & elucidated]
• Mission Statement
(Reframed or Re-Purposed)
• Positioning
(Defining your Market Niche/USP)
• Pricing
(Knowing ‘Your Value’ )
• Perception
(How to increase clients receptivity)
• Entelechy
(Fulfilment of Potential)
New Business Development
[approach defined]
• Strategy
(Redefined or Evolved)
• Positioning
(Leveraging your Value Proposition)
• Pitching
(Psychology – the transfer of power)
• Approach
(Modus Operandi Alignment to Values/Principles)
• Focus
(Ruthless Prioritisation)
Performance
[to be realised]
• Goals & Targets
(Means & Ends Goals)
• Success Criteria
(Meaningfully Defined)
• Flow States
(to be tracked and mapped)
• Mindset
(No Failure only Feedback Mindset)
• Motivation
(Increased levels of energy & focus)
Numbers maybe how to keep the score but they're not how you play the game!
What drives business success is emotion, passion, ambition, determination,
courage! It takes courage to take a risk – not numbers!
It takes determination to build a business – not numbers!
It takes passion to keep going when lesser mortals cave in – not numbers!
It takes imagination to create a new idea that changes a market – not numbers!
It takes inspiration to motivate staff through a difficult time – not numbers!
Obviously numbers matter because that’s how you evaluate achievement – not how you create it
Establishing Boundaries
Mapping the Territory
Agreeing a Path
Establishing Success Criteria
Sharpening the Saw
Starting the Work
Journey Stewardship
Entelechy Realisation
Justin's background in industry has been invaluable to quickly understanding the context of issues and challenges faced by my business. Justin helped me set specific revenue and business targets and within 1 year our business tripled our bottom line, added 2 new clients and expanded our team with 7 new hires.
He helped move our business from having a transactional relationship with clients towards a partnership model which has been instrumental in securing new work and new clients. Our very first conversation has become a reference point and baseline as much of what we discussed then has come to fruition. I value his time and insight into re-framing my thinking to achieve positive outcomes.
[Marius McGinnis - CEO of McGinnis Consulting]
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